| The Old Way
| The Cerebyte Way
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Step 1: "Set-the-Bar"
Create a clear "picture" of the end result that everyone understands.
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| Document:
Spend 3-6 months creating a classroom and/or online training curriculum along with thick process binders |
Wisdom Discovery:
Apply the Theory of Positive Deviance to identify your culture experts in less than one day. Spend less than 3 days discovering their wisdom and organizing it into a roadmap for your success. |
Step 2: Motivate Change
Motivate each person individually to embrace the desired values, standards, norms and operating processes.
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| Train:
Spend another 6-12 months training everyone and hope they apply what they learn. |
Wisdom Application:
Apply the theories of Fair Process and Mass Customization along with recent advances in neuroscience to create instant engagement and provide strong motivation to adopt the change. |
Step 3: Sustain the Change
Change the behavior of each person so completely that it becomes integrated into their daily job.
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| Assess:
Conduct a post-training assessment, declare success and go home. |
Wisdom Integration:
Use additional advances in neuroscience to produce both long-term personal change and overall cultural change. |
Step 4: Scale to the Enterprise
Create a sustaining environment, encouraging people to leverage the change across the entire enterprise quickly and efficiently.
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Watch the video!
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Expand:
Distribute more binders, hold more classes, and create a "knowledge" management database
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Web Technology:
Use the Internet to provide Wisdom Application and Wisdom Integration to everyone simultaneously, with complete management transparency. Radically change the culture of your entire organization in 6 weeks.
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