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Archive for the ‘captology’ Category

If Your Company Came with an Instruction Manual You Don’t Need “Strategy to Action in 10 Days”

Saturday, January 23rd, 2010

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By William Seidman

Ever wish your company had come with an instruction manual? Michael McCauley and I have written a book, Advantage Media has published it, and we’re excited. You can buy  “Strategy to Action in 10 Days: Creating High Performance Organizations”  directly from us, in bookstores, or on Amazon. There’s a Kindle edition, too.

Join our Facebook page and come with us as we travel to promote our book.

Ron Nakamoto, CEO of Strategic Financial, has praise:  ”I recommend Strategy to Action in 10 Days to any person interested in creating a high performance organization. It clearly illustrates how to break from the status quo and create a truly sustainable change. It is as much a practical guide as it is a game changer.”                              

We’re as excited about our book as we are about the many people who are using it to create real, lasting, and positive change in their organizations.

Posted in best practices, business, captology, knowledge workers, leadership, management consulting, optimization, organizational assessments, organizational change, organizational culture, persuasive technology, positive deviance, positive deviants, positive leadership, training, wisdom discovery, wisdom transfer | No Comments »

Using Technology to Initiate and Support Behavior Change

Wednesday, December 16th, 2009

By Michael McCauley 

We at Cerebyte talk a lot about changing behavior to support process improvement and high performance. But  how is that change accomplished?  Can the same approach be used in every situation — or at least the vast majority of situations?

 Dr. B.J. Fogg of the Stanford Persuasive Technology Lab qualifies and categorizes behavior change in his “Behavior Grid.” This grid provides a framework that we can use to think about and plan for change. It distinguishes between the types of behavior changes desired — from starting a completely new behavior to stopping an ongoing behavior —  and the schedule upon which the behavior change will be implemented, for example from a one-time change to sustained, long-term change. 

Organizing and thinking about change behaviors in this way enables us to create specific persuasive technologies that address each type. This is particularly important when creating high performance organizations because large numbers of people will be impacted —  for better or worse. In order to create lasting change as quickly as possible, it is important to match the persuasive technology with the behavior change desired.

At Cerebyte we have primarily focused our persuasive technology on creating what Fogg calls “Row 7 Behaviors,” behaviors that are always performed.  These are behaviors that create sustained change and maximum organizational impact. But can organizational benefits be derived from the other types of behavior change identified in Fogg’s grid? I think they can. What do you think?

Posted in best practices, captology, digital coaching technology, getting change to "stick", organizational change, persuasive technology | No Comments »

Improving Organizational Performance without Training

Monday, October 19th, 2009

By William Seidman

I’m currently working with graduate students at San Diego State University on one of my favorite topics: improving organizational performance.

We’re looking at non-training ways to improve performance.

Now a team in this class is going to study Cerebyte - you can find us on their website, which is a truly interesting place:  “PINOT,” Performance Improvement Non-Training Solutions.

Washington, DC: I’ll present A Scientific Approach to Corporate Cultural Change (That Works-and How!)  to the ISPI Potomac Chapter in Washington, DC,  Nov 10, 2009 at 6:00 pm EST.  Sign up here, and I’ll see you there!

 

 

Posted in best practices, captology, management consulting, organizational assessments, organizational change | No Comments »

New Technologies for Training: Exciting Tools and Possibilities

Tuesday, May 5th, 2009

By William Seidman

This is an exciting time for the development of new technology for training.  During the ISPI conference that I recently attended, some of the most interesting work was on that and an analysis of the future of technology for training versus traditional classroom training. Educators and learning specialists Julia Bulkowski and Erika Grouell from Google gave a presentation on Web 2.0 , highlighting a variety of exciting tools and apps. We learned more about wikis, blogging, Google Moderator, Google Forms and the use of online videos for training.

One participant asked if this was interfering with “work,” at least as we currently define it. The response was that this is a different notion of work, where group collaboration drives the process. All of this was very cool, and it demonstrated that the way in which people work is evolving and will be different in the future.

Dr. Allison Rossett from San Diego State University gave a great presentation on technology, comparing the use of new technologies to classroom training. Her conclusion was that classroom training is going to be largely replaced by other media, including the media described in the Web 2.0 presentation. These media are more able to give users exactly what they need, exactly when they need it. I was encouraged to see that Cerebyte’s persuasive technology  is absolutely consistent with these trends.

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Posted in best practices, business, captology | 1 Comment »

Captology: Organizational Transformation and Persuasive Technology

Thursday, January 8th, 2009

By Michael McCauley

Captology - the discipline of  ”Computers As Persuasive Technology”

Changing an organization can be incredibly difficult. To create lasting transformation, many people must change their beliefs, values, and actions quickly and completely. How hard is that? Very!

But these types of changes are exactly what persuasive technologies are designed to drive, although they have rarely been systematically applied to organizational transformations. Why is that?

We believe that it’s because persuasive technology, which can be great, is not enough by itself. A compehensive change process is required. For 12 years, Cerebyte has worked to develop a proven methodology for organizational transformation that uses persuasive technology to accomplish change faster, more thoroughly, and with more predictability than previously thought possible.

Find out more - read the entire article here, on the Cerebyte website.

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Posted in captology, getting change to "stick", organizational change, personal change, persuasive technology | No Comments »

Persuasive Technology and the Microwave Oven

Tuesday, October 28th, 2008

By William Seidman

Last week we met with some PR folks. Like so many people we talk with, they were compelled to categorize us. We were a “training system,” a “knowledge management system,” a “project management system.”

It’s human to categorize - but what we do at Cerebyte is both “all of the above” and “none of the above.” Remember heating food before microwave ovens? In the old days, the pot was either on the stove or in the oven. It took a while, but eventually the container got hot. Then along comes the microwave oven - which heated food nearly instantly without also heating the container.

It didn’t make sense so we had to find out how this worked! Today no one thinks twice about the way microwave ovens work - they don’t want to, and don’t need to.

Using the microwave analogy, we want to create images of what people experience with our system - which is, in fact, persuasive technology. We’d love to be the “microwave” of personal and organizational change. People won’t need to know how or just why it works - just that it DOES work. At Stanford University there’s some exciting research into captology, the design, theory, and analysis of persuasive technologies.

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Posted in captology, organizational change, personal change, persuasive technology | No Comments »

 
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