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Archive for the ‘persuasive technology’ Category

Welcoming our Guest Blogger, Peter Guttchen, who is Building Healthier Communities via Enhanced Cancer Screening

Wednesday, April 8th, 2009

By William Seidman with Peter Guttchen

Peter Guttchen and his company, ORG, Organizational Resources Group, are long-time partners of Cerebyte. Their program “IdeaNet” was developed for them by Cerebyte.  We asked him to write about his program for screening for colorectal cancer. It’s exciting and has the potential to positively affect so many lives. From Peter:

We work closely with the ACS, the American Cancer Society, to mobilize communities to increase their screening rates for colorectal cancer.

Guidelines call for people 50 years and older to get screened for CRC. In communities where screening rates are high, mortality rates from CRC is much lower.

ORG and ACS are initially targeting communities in Oregon and Washington with the lowest rates of screening.

To be successful, we must bring together community organizers, public health officials, hospitals, insurers, doctors, and others.

We are working on developing a model to support communities to mobilize these diverse (and sometimes competing) interests to take action to increase screening rates.

Once a proven model is developed, and initial results are encouraging, ORG and ACS will use its IdeaNet to support similar initiatives in additional communities.

This effort promises to save lives, reduce health care costs, and improve the quality of life for families and communities nationwide. We’re very excited about it.

Thanks to Peter for sharing with our blog’s readers this information about one of his and Organizational Resources Group’s next big projects.

Cancer Screening: Reaching Underserved Communities

Wednesday, March 25th, 2009

By William Seidman

Cancer screening is a valuable tool for improving the reach of US health care - and yet many communities are underserved. Organizational Resources Group is working with the American Cancer Society (ACS) to remedy this, by building a model using the IdeaNet/Cerebyte approach to successful screening programs.

In the words of ORG, their IdeaNet can “turn strategy into action, close the performance gap, standardize best practices, and support effective succession planning.”

Initial results have been positive - and once the model is proven, ORG will work with the ACS to  promote it nationally.

Orgnizational Resources Group will take a leading role in “coaching” community action teams to deploy the American Cancer Society’s colorectal cancer screening program. The potential for saving lives using this IdeaNet/Cerebyte program is awesome.

Captology: Organizational Transformation and Persuasive Technology

Thursday, January 8th, 2009

By Michael McCauley

Captology - the discipline of  ”Computers As Persuasive Technology”

Changing an organization can be incredibly difficult. To create lasting transformation, many people must change their beliefs, values, and actions quickly and completely. How hard is that? Very!

But these types of changes are exactly what persuasive technologies are designed to drive, although they have rarely been systematically applied to organizational transformations. Why is that?

We believe that it’s because persuasive technology, which can be great, is not enough by itself. A compehensive change process is required. For 12 years, Cerebyte has worked to develop a proven methodology for organizational transformation that uses persuasive technology to accomplish change faster, more thoroughly, and with more predictability than previously thought possible.

Find out more - read the entire article here, on the Cerebyte website.

Pete Carroll and Positive Leadership

Monday, December 29th, 2008

By Michael McCauley

Pete Carroll, head football coach at University of Southern California, was featured on 60 Minutes recently.  You can watch it here. As I watched, it struck me that Pete Carroll is the embodiment of the “Positive Leadership” that Kim Cameron talks about in his book of the same name.

Kim Cameron’s positive climate, positive relationships, positive communications, and positive meaning - as the pillars of positive organizational change - are embodied, really, by Pete Carroll.

Carroll creates a positive climate within his team: “I keep thinking day-to-day that something good is about to happen. I don’t know how to think otherwise.” Carroll prepares his players to win. He believes that “the best players don’t always win - the players that play the best do. That’s why we focus so much on practicing so much better than anyone else has ever practiced before!”

It’s an upbeat and optimistic view - of personal and organizational possibilities, and of the world.

In contrast to traditional coaches, Carroll doesn’t tear down his players; he builds them up. If he gets tough on a player (this is shown in the video), he reengages him almost immediately, taking advantage of what educators know as the “teachable moment” ro reinforce what is positive in the player. Mistakes are used for learning.

Pete Carroll is driven by a higher purpose than merely winning. He believes that his life work is teaching young people to seize every opportunity and make the most of it. He practices this approach with his team at USC and in the Los Angeles community at large. He spends time talking and working with at-risk youth in the poorest parts of LA,  has started a non-profit, “A Better LA,” to create and nurture a climate of meaning for himself and those he coaches and teaches.

Can Technology Rewire Our Brains?

Monday, December 15th, 2008

By Michael McCauley

Can the way we interact with technology alter our neural pathways? Some recent research by Dr. Gary Small, a clinical psychologist at UCLA and an expert on memory, aging, and the brain, indicates that the way we use technology today may be changing the way we read, learn and interact with one other. Dr. Small suggests that a balance between technology and personal interaction is ideal, providing our brains with the opportunity to build circuits focused on technology and social interactions. It seems that this is especially important when it comes to persuasive technologies. Because persuasive technologies both provide some significant advantages over personal persuasion methods, it is reasonable to assume that we will rely on these technologies more in the future.

At Cerebyte we want to integrate the best of persuasive technology with the best of personal interaction going forward. That is why we are so excited by the persuasive coaching model, where persuasive technology is used together with a live coach to facilitate personal transformation. By maintaining the essential person-to-person interaction that Dr. Small believes is necessary to balanced development, the user can “rewire” his or her brain on many levels. In addition, our experience indicates that synergy is created - and it enables much faster transformation than technology or coaching alone would provide.

Positive Leadership and Organizational Success

Wednesday, December 10th, 2008

By William Seidman

I’m still very excited about Kim Cameron’s Positive Leadership: Strategies for Extraordinary Performance. Cameron delivers a set of messages that are useful and true. The importance to your company or organization of positive relationships - can this be stated enough? There is evidence that good personal relationships may significantly improve personal health. They certainly improve the performance of the organization.
A key component is giving to others. At Cerebyte we include this in our coaching - this notion that by giving to others, one improves one’s own outlook and health. Positive deviants in organizations benefit from this; the results are measurable.

Persuasive Technology and the Microwave Oven

Tuesday, October 28th, 2008

By William Seidman

Last week we met with some PR folks. Like so many people we talk with, they were compelled to categorize us. We were a “training system,” a “knowledge management system,” a “project management system.”

It’s human to categorize - but what we do at Cerebyte is both “all of the above” and “none of the above.” Remember heating food before microwave ovens? In the old days, the pot was either on the stove or in the oven. It took a while, but eventually the container got hot. Then along comes the microwave oven - which heated food nearly instantly without also heating the container.

It didn’t make sense so we had to find out how this worked! Today no one thinks twice about the way microwave ovens work - they don’t want to, and don’t need to.

Using the microwave analogy, we want to create images of what people experience with our system - which is, in fact, persuasive technology. We’d love to be the “microwave” of personal and organizational change. People won’t need to know how or just why it works - just that it DOES work. At Stanford University there’s some exciting research into captology, the design, theory, and analysis of persuasive technologies.

 
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