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Posts Tagged ‘Cerebyte’

What Does it Take to Outperform Your Peers? Positive Deviance (and Detective Work)

Wednesday, May 13th, 2009

By William Seidman

Recently, I had the good fortune to work again with writer and sales expert (at Portfolio Decisionware) Karen Stevens and ShadeTree Technology’s founder and CEO, Jim Banks. These are two great sales people. They are true positive deviants: they’re unusually successful at what they do, consistently outperform, and think freshly and creatively.

It is amazing to me how complete and conscious their mental models of the sales process are. I was talking with Jim while he showed me features of his technology on his website.  I couldn’t follow him because he was thinking so fast and he was showing me only the surface aspects of his approach. There’s a lot to learn!

I did some Cerebyte-style Wisdom Discovery - a piece-by-piece analysis of what she does and how she does it - with Karen, and she revealed a completely different model of sales: a model based on being a detective. Turns out that detective work greatly enhances results…

Positive deviants are just incredible-they think in such different ways. Getting their mental models is not really the issue; getting others to pay attention to their thinking is the real challenge.

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Posted in best practices, management consulting, organizational change, personal change, positive deviance, positive deviants, wisdom discovery | No Comments »

Welcoming our Guest Blogger, Peter Guttchen, who is Building Healthier Communities via Enhanced Cancer Screening

Wednesday, April 8th, 2009

By William Seidman with Peter Guttchen

Peter Guttchen and his company, ORG, Organizational Resources Group, are long-time partners of Cerebyte. Their program “IdeaNet” was developed for them by Cerebyte.  We asked him to write about his program for screening for colorectal cancer. It’s exciting and has the potential to positively affect so many lives. From Peter:

We work closely with the ACS, the American Cancer Society, to mobilize communities to increase their screening rates for colorectal cancer.

Guidelines call for people 50 years and older to get screened for CRC. In communities where screening rates are high, mortality rates from CRC is much lower.

ORG and ACS are initially targeting communities in Oregon and Washington with the lowest rates of screening.

To be successful, we must bring together community organizers, public health officials, hospitals, insurers, doctors, and others.

We are working on developing a model to support communities to mobilize these diverse (and sometimes competing) interests to take action to increase screening rates.

Once a proven model is developed, and initial results are encouraging, ORG and ACS will use its IdeaNet to support similar initiatives in additional communities.

This effort promises to save lives, reduce health care costs, and improve the quality of life for families and communities nationwide. We’re very excited about it.

Thanks to Peter for sharing with our blog’s readers this information about one of his and Organizational Resources Group’s next big projects.

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Posted in best practices, digital coaching technology, organizational change, personal change, persuasive technology | No Comments »

Cancer Screening: Reaching Underserved Communities

Wednesday, March 25th, 2009

By William Seidman

Cancer screening is a valuable tool for improving the reach of US health care - and yet many communities are underserved. Organizational Resources Group is working with the American Cancer Society (ACS) to remedy this, by building a model using the IdeaNet/Cerebyte approach to successful screening programs.

In the words of ORG, their IdeaNet can “turn strategy into action, close the performance gap, standardize best practices, and support effective succession planning.”

Initial results have been positive - and once the model is proven, ORG will work with the ACS to  promote it nationally.

Orgnizational Resources Group will take a leading role in “coaching” community action teams to deploy the American Cancer Society’s colorectal cancer screening program. The potential for saving lives using this IdeaNet/Cerebyte program is awesome.

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Posted in best practices, organizational change, persuasive technology, team learning | No Comments »

Driving Organizational Change in China and India

Sunday, February 8th, 2009

By William Seidman

One of our partners in the work we do is Edward Ferris, Managing Partner at Charlesmore,  a management consulting and organizational strategic change firm.  One of the biggest challenges in organizational strategy is implementation - and this is where we at Cerebyte have so much to offer.

Edward has been doing a lot of work in India, second only to China in growth in Asia. The global recession that started in the US is less noticeable in these two countries. China has been dialed back, but with four times the population of the US and a growing (rather than shrinking) middle class, we can still consider it strong.

The reality of vast internal markets in these two countries (its citizens actually consume what their countries produce)  means that many businesses in China and India can continue to grow without, in fact, playing globally. This internal growth isn’t going to be perpetual, but for now it’s pretty significant.

We are looking to companies in China and India for some great opportunities for our coaching for positive deviance, organizational change, and best practices - in whatever sector they are in.

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Posted in best practices, business, management consulting, organizational change, positive deviance | No Comments »

Can Technology Rewire Our Brains?

Monday, December 15th, 2008

By Michael McCauley

Can the way we interact with technology alter our neural pathways? Some recent research by Dr. Gary Small, a clinical psychologist at UCLA and an expert on memory, aging, and the brain, indicates that the way we use technology today may be changing the way we read, learn and interact with one other. Dr. Small suggests that a balance between technology and personal interaction is ideal, providing our brains with the opportunity to build circuits focused on technology and social interactions. It seems that this is especially important when it comes to persuasive technologies. Because persuasive technologies both provide some significant advantages over personal persuasion methods, it is reasonable to assume that we will rely on these technologies more in the future.

At Cerebyte we want to integrate the best of persuasive technology with the best of personal interaction going forward. That is why we are so excited by the persuasive coaching model, where persuasive technology is used together with a live coach to facilitate personal transformation. By maintaining the essential person-to-person interaction that Dr. Small believes is necessary to balanced development, the user can “rewire” his or her brain on many levels. In addition, our experience indicates that synergy is created - and it enables much faster transformation than technology or coaching alone would provide.

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Posted in neuroscience, persuasive technology | No Comments »

Neuroleadership’s Big Contribution to Management

Wednesday, November 19th, 2008

By William Seidman

Research in neuroscience has been sucessfully utilized to improve management. David Rock and Dr. Jeffrey Schwartz’s article “Why Neuroscience Matters to Executives” details important aspects of neuroscience’s contribution to our understanding of how minds work.

The North American NeuroLeadership Summit at the end of October in New York drew change agents from 150 countries - people coming together to better understand the links from neuroscience to human performance and - most importantly - the application of these findings.

Cerebyte takes these findings seriously, and applies them to the businesses we coach. Some of what we do: help create the vision; focus attention, and create useful repetition and reinforcement for long-term change. A replicable and predictable experience for hundreds of people simultaneously reaps real rewards for companies and organizations.

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Posted in business, management consulting, neuroleadership, neuroscience, optimization | No Comments »

The Technology of Hope and Change

Friday, November 14th, 2008

By William Seidman

One of President-elect Obama’s messages is about the importance of hope, and its importance to real change. Another portion of his message is about the importance of technology to governing and to communication. His campaign’s use of the internet underscores this idea. In fact, Cerebyte’s technology is a form of hope - a way to achieve more than the organizations we meet and work with ever thought possible.

Positive deviants seek to achieve the possible, which is similar to the idea of hope. Our technology uses positive visualization so that each person can achieve the possibilities of change envisioned by the positive deviants - so that people move into hope - often from frustration or limited vision.

Our technology enables many people at once to experience this hope.

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Posted in affirmations, management consulting, organizational change, personal change, positive deviance, positive deviants | No Comments »

 
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