By William Seidman Why stop at positive deviance? Positive deviants – “star performers” – bring value to any organization. Their knowledge and, often, passion can spread to others and have a marked positive effect. But what’s the value of knowledge that isn’t spread around? Not much. We focus on positive deviants and we find that passionate commitment to a greater social good is a core element of the reason they are PDs. Capturing the passion and communicating that passion is the key to getting others to initially respond. Finally, for others to really learn and practice the positive deviance content, people have to have a focused set of experiences that cause the new positive deviant knowledge to be internalized.]]>

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