By William Seidman Research in neuroscience has been sucessfully utilized to improve management. David Rock and Dr. Jeffrey Schwartz’s article “Why Neuroscience Matters to Executives” details important aspects of neuroscience’s contribution to our understanding of how minds work. The North American NeuroLeadership Summit at the end of October in New York drew change agents from 150 countries – people coming together to better understand the links from neuroscience to human performance and – most importantly – the application of these findings. Cerebyte takes these findings seriously, and applies them to the businesses we coach. Some of what we do: help create the vision; focus attention, and create useful repetition and reinforcement for long-term change. A replicable and predictable experience for hundreds of people simultaneously reaps real rewards for companies and organizations.]]>

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