By William Seidman Do you make lists? Better yet, do you write down your goals? At Cerebyte we’re huge proponents of writing down goals, of creating a “purpose statement” and of discussing the statement and your goals with colleagues and friends. A study conducted by Dominican University psychology professor Gail Matthews provides further support to the Cerebyte approach of having people write down their purpose statement and discuss it in a group. The study found that people are far more likely to follow through on a goal if they write it down, commit to finishing it and share it with a friend. Dr. Matthews stresses the importance of accountability, commitment, and writing down one’s goals. This is certainly what we observe, and making it a habit strengthens its effectiveness. In addition, when the goal is involves the creation of a greater social good, people get very enthusiastic and the follow-through is even more robust.]]>

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