By William Seidman Having spent most of the last 15 years working on improving performance in organizations, I’ve  learned that helping people develop a driving purpose is critical. Group processes to define a collective purpose are vitally important. When a group works together to define  a goal that is greater than any individual, motivation soars. When they go on to define a collective path for achieving the purpose, the engagement and motivation and, ultimately, performance is beyond anything that can be achieved with pay. Develop collective purpose and shared mastery and any organization will thrive.]]>

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