Cerebyte, Inc. Releases New Web Application for Sustained Learning

Portland, Oregon—Tuesday, May 14, 2014  William Seidman and Rick Grbavac of Cerebyte, a company that helps businesses improve performance, have announced the release of Sustainer™. Cerebyte’s Sustainer™  is a web application that takes the content from an organization’s leadership training program and provides a series of effective reinforcing exercises that drive complete learning.

Sustainer™ is based on Cerebyte’s philosophy of Affirmative Leadership, a proven methodology that creates leadership programs tailored to each company’s own unique strengths and needs. Using the latest neuroscience of learning, the application provides participants with an exciting yet demanding program of ongoing applied learning. Through reflective learning processes, participants review key concepts from your prior learning program and are guided to apply those concepts to their real work.

This e-learning tool provides executives, managers, and learning and development organizations direct insight into their learners’ progress. Summary dashboards show progress on completed learning exercises so that the organization knows what each employee has learned and how the knowledge is being used.

Sustainer™ gives organizations the capability to provide all of their learners with real-time updates to learning program content. New concepts, business procedures, marketing literature—any new information—can be sent to learners in real time through Sustainer™. The technology can also be scaled to thousands of learners simultaneously at very low cost anywhere in the world.

About Cerebyte:

Dr. William Seidman, CEO and President of Cerebyte, is a recognized expert on management decision-making in high-performing organizations. He is particularly known for understanding the processes required to identify and use expert wisdom in order to inspire organizational performance improvements.

Seidman has more than 20 years of experience working with high-tech, fast-growth companies including Hewlett-Packard, Jack in the Box, Intel, Local Insight Media, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others.

As part of his doctoral dissertation at Stanford University, he developed a groundbreaking technique for analyzing management decision-making. Seidman’s technique is the core of strategy-to-action methodology and has been recognized by KMWorld, The Innovation Center, IDC and others.

Rick Grbavac joined Cerebyte as Vice President in 2002. Since that time, he has worked with a wide variety of clients including Fortune 100 companies in the retailing, financial, high-tech, construction, manufacturing and health sectors. Grbavac has more than 25 years of experience in sales, marketing and organizational development, and he was involved in managing sales groups and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF Corporation. He holds an MBA from Pepperdine University and a BS in Business Administration from the University of Oregon.

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