Business Leaders in India Can Now Achieve “Cultures of Greatness” with the Cerebyte Star Factor System

Cerebyte forms partnership with Illuminos Consulting to bring full range of transformation solutions to one of world’s fastest growing economies

PORTLAND, Oregon, January 12, 2016 – Cerebyte, the leader in guiding people to think and act like top performers using the latest advances in neuroscience, today announced that it has formed a partnership with Illuminos Consulting to offer its full range of proven transformation solutions to businesses across India, the world’s eighth fastest growing economy with growth of more than 7.5 percent per year.

“While rapid growth and expansion can be exciting, it can put tremendous strain on a business to keep pace, demanding top performance across the entire organization,” said William Seidman, Chief Executive Officer and President, Cerebyte. “We are excited to bring our proven methodologies to this rapidly growing economy and share programs that have been successfully used by companies of all sizes to solve organization challenges and improve performance across the board.”

As a Cerebyte partner, Illuminos will be responsible both for identifying candidates for Cerebyte’s business transformation solutions and then working directly with clients throughout the process. Steps to transforming business performance include capturing the wisdom of the top performers in an organization, motivating change through the newest advances in neurosciences and then implementing Web-based systems that reinforce change for long-term growth. This approach is based on the award-winning book, The Star Factor, authored by Seidman and Richard Grbavac.

“From the initial exposure we had to Cerebyte’s solutions, it quickly became clear that the system Cerebyte uses to drive organizational change and improvements transcends cultures,” said Smita Affinwalla, Managing Director for Illuminos Consulting. “With business in India on a strong upward growth curve, now is the time to help our business leaders and managers drive meaningful performance improvements throughout their organizations. By working with Cerebyte we are in a position to do just that.”

Before forming Illuminos, Affinwalla was head of consulting for DDI India and has more than 30 years of experience in the financial services industry and in human relations. Joining her in implementing Cerebyte’s transformation solutions are Rustom Modi, Director, a former technology consultant for JP Morgan and Tata with more than 30 years of experience, and Radhika Bhushan, Director, a former senior consultant for talent management with Hindustan Unilever. Illuminos is located in Mumbia, India. For more information, please visit

About Cerebyte

Founded in 1997 by Dr. William Seidman, Cerebyte uses the latest research in positive deviance, fair process, neuroscience and mass customization to help businesses develop, implement and achieve sustained performance improvement. Cerebyte learning solutions have been used by companies such as Intel, Tektronix, Hewlett-Packard and hundreds more. The Cerebyte process is now being implemented throughout the United States, Latin America, Europe and Asia.

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