I have been getting a lot questions recently along the lines of: “How is Sofia different from just giving people documents, e-learnings, an LMS or other technologies?” I just finished reading an interesting book called “Stealing Fire” by Steven Kotler and Jamie Wheal that helps me answer this question. The short answer is that Sofia…

Read More

One of the impacts of the pandemic is an increased emphasis on using technology for many different functions. The most obvious change is the increased use of the many types of web meetings for discussions. Behind the scenes, there is also an increased emphasis on a wide variety of less obvious technologies that can enable…

Read More

My colleague Rick Grbavac, vice president at Cerebyte, and I were in a meeting  recently and were showing the latest enhancements on Sofia, our neuroscience-based cloud and mobile application that captures and organizes your experts’ knowledge at extraordinary speed. One of the people made a comment that Sofia’s use of the text seemed “old” and that…

Read More

Note: The following article also appeared in Selling Power magazine here. Mentorship is one of the most effective ways to help salespeople improve performance. However, when we think about putting salespeople into the role of mentoring other salespeople, we run into a few significant challenges: Great sales managers want salespeople to spend time selling. Few…

Read More