{"id":2829,"date":"2011-11-29T14:53:10","date_gmt":"2011-11-29T14:53:10","guid":{"rendered":"http:\/\/www.cerebyte.com\/journal\/?p=2829"},"modified":"2011-11-29T14:53:10","modified_gmt":"2011-11-29T14:53:10","slug":"purpose-and-mastery-howard-schultz-and-starbucks","status":"publish","type":"post","link":"https:\/\/cerebyte.com\/2011\/11\/29\/purpose-and-mastery-howard-schultz-and-starbucks\/","title":{"rendered":"Purpose and mastery: Howard Schultz and Starbucks"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[<strong>By William Seidman<\/strong>\n\n\nHoward \u00a0Schultz\u2019s efforts to revitalize and improve two cultures \u2013 the Starbucks corporate culture and our country\u2019s culture \u2013 have earned him <strong>Fortune Magazine\u2019s<\/strong> 2011 \u201cBusinessperson of the Year\u201d award.\n\nSchultz is cited for vastly improving the Starbucks culture and, also, for\u00a0tackling some of our country&#8217;s problems: job creation, specifically.\n\nI think he did this by re-energizing Starbucks\u2019 employees sense of<strong> purpose<\/strong> &#8212; and he clearly committed effort to improving <strong>mastery.<\/strong>\n\n<strong>Purpose<\/strong> is about working toward some form of greater good.\u00a0\u00a0Mastery is about getting so good at these functions that everyone willingly accepts the expertise.\n\nWithout purpose, there isn\u2019t a strong motivating force. I think that Schultz actually spent a lot of energy reviving Starbucks\u2019 purpose. I wonder if his use of \u00a0purpose and mastery to drive culture will last longer this time &#8212; \u00a0or if it is just a reflection of his personality? Read more<a href=\"http:\/\/management.fortune.cnn.com\/2011\/11\/17\/starbucks-howard-schultz-business-person-year\/\" target=\"_blank\" rel=\"noopener noreferrer\"> here.<\/a>]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[424,23,412,287,415,422],"tags":[24,157,359,87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purpose and mastery: Howard Schultz and Starbucks - Cerebyte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cerebyte.com\/2011\/11\/29\/purpose-and-mastery-howard-schultz-and-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purpose and mastery: Howard Schultz and Starbucks - 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