{"id":3468,"date":"2012-05-31T13:29:20","date_gmt":"2012-05-31T13:29:20","guid":{"rendered":"http:\/\/www.cerebyte.com\/?p=3468"},"modified":"2012-05-31T13:29:20","modified_gmt":"2012-05-31T13:29:20","slug":"charles-duhigg-and-the-power-of-habit-why-do-we-do-what-we-do","status":"publish","type":"post","link":"https:\/\/cerebyte.com\/2012\/05\/31\/charles-duhigg-and-the-power-of-habit-why-do-we-do-what-we-do\/","title":{"rendered":"Charles Duhigg and The Power of Habit (why DO we do what we do?)"},"content":{"rendered":"

\t\t\t\tBy William Seidman<\/strong>\n\nI\u2019ve been reading New York Times reporter Charles Duhigg\u2019s\u00a0The Power of Habit: Why We Do What We Do in Life and Business<\/a><\/em>. Duhigg\u00a0summarizes the neuroscience research on habits and the formation of habits. It’s not self-help, but nonetheless his findings have helped readers think freshly about habits: how we form them and how to break them.\n\nHe focuses primarily on what he calls the cycle of habit \u2013 cue, routine, reward.\n\nHis examples are very tactical and behavioral and miss the work on positive images and purpose.\n\nI think that other research argues that the cycle of habit actually begins with a version of \u201creward\u201d that is more like purpose than reward.\n\nI\u2019m more interested in helping organizations than in breaking a cookie habit, so for me the best element in this book is the notion that organizations have a \u201ckeystone habit\u201d that, if changed in a way that improves performance, will improve other habits.\n\nBy changing the keystone habit, broader cultural transformation become possible.\n\nDuhigg\u2019s notion of the keystone habit looks a lot like what I call \u201cfocusing on a key initiative.\u201d\n\nUltimately, Cerebyte guides people to take ownership of their learning. This is a keystone habit for all organizations and is independent of specific initiatives.]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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