{"id":3655,"date":"2012-08-13T18:28:45","date_gmt":"2012-08-13T18:28:45","guid":{"rendered":"http:\/\/www.cerebyte.com\/?p=3655"},"modified":"2012-08-13T18:28:45","modified_gmt":"2012-08-13T18:28:45","slug":"thoughts-on-gamification-and-learning","status":"publish","type":"post","link":"https:\/\/cerebyte.com\/2012\/08\/13\/thoughts-on-gamification-and-learning\/","title":{"rendered":"Thoughts on gamification and learning"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[<strong>By William Seidman<\/strong>\n\n<strong>Gamification<\/strong> is a hot idea right now in training and learning.\u00a0 Gamification is the conversion of specific learning exercises\u00a0to a\u00a0structure borrowed from video games. Players score points and advance through levels. The money required to design and build these games is considerable.\n\nThe assumption behind gamification\u00a0is that people are motivated by playing games and earning points, and in the process will actually\u00a0learn something.\n\nAs I wrote previously,\u00a0gamification&#8217;s effectiveness as a learning tool\u00a0is very much in doubt. Players learn the game, \u00a0but inevitably find ways to win the game without learning.\n\nRecently I reviewed a gamified learning program where the game developers\u00a0had really\u00a0thought through every issue and had a reasonable solution for every problem.\n\nIt was a game designed to teach <strong>critical product knowledge<\/strong>.\n\nThe game used a point system and people enjoyed playing the game. There was some evidence of learning, but the game has not been widely adopted because of lack of management support.\n\nMy questions were:\n\n1. Why did the organization have to go to such lengths to try to motivate sales people to learn something that is critical to their jobs?\n\n2. Shouldn\u2019t they be actively seeking out this knowledge?\n\nInstead, the learning organization has to spend time and money to create a learning program to morivate people to learn something that they should be trying to learn themselves. Management needs to directly support learning by creating environments where people learn and grow.\n\nWhat happened to the notion of the learning organization? Organizations that rely on a training department, instead of the individuals and the management team, to be the primary owners of growth and development are likely to get into real trouble.]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[424,412,428,66,415,421,85],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thoughts on gamification and learning - Cerebyte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cerebyte.com\/2012\/08\/13\/thoughts-on-gamification-and-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thoughts on gamification and learning - 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