{"id":7668,"date":"2009-04-08T14:10:48","date_gmt":"2009-04-08T14:10:48","guid":{"rendered":"http:\/\/cerebyte.biz\/journal\/?p=51"},"modified":"2009-04-08T14:10:48","modified_gmt":"2009-04-08T14:10:48","slug":"welcoming-our-guest-blogger-peter-guttchen-who-is-building-healthier-communities-via-enhanced-cancer-screening","status":"publish","type":"post","link":"https:\/\/cerebyte.com\/2009\/04\/08\/welcoming-our-guest-blogger-peter-guttchen-who-is-building-healthier-communities-via-enhanced-cancer-screening\/","title":{"rendered":"Welcoming our guest blogger, Peter Guttchen, who is building healthier communities via enhanced cancer screening"},"content":{"rendered":"
\t\t\t\tBy William Seidman with Peter Guttchen<\/strong>\n\nPeter Guttchen <\/a>and his company, ORG, Organizational Resources Group<\/a>,\u00a0are long-time partners\u00a0of Cerebyte. Their program “IdeaNet”\u00a0was developed for them by Cerebyte. \u00a0We asked him to write about his program for screening for colorectal cancer. It’s exciting and has the potential to positively affect so many lives. From Peter:\n\n\n We work closely with the ACS, the American Cancer Society, to mobilize\u00a0communities to increase their screening rates for colorectal cancer<\/a>.<\/p>\n\n\n\n\n Guidelines call for people 50 years and older to get screened for CRC. In communities where screening rates are high, mortality rates from CRC is much lower.<\/p>\n\n\n\n\n ORG and ACS are initially targeting communities in Oregon and Washington\u00a0with the lowest rates of screening.<\/p>\n\n\n\n\n To be successful, we must bring together community organizers, public health officials, hospitals, insurers, doctors, and others.<\/p>\n\n\n\n\n We are working on developing a model to support communities to mobilize these diverse (and sometimes competing) interests to take action to increase screening rates.<\/p>\n\n\n\n\n