Discussion focuses on business transformation, creating a purpose-driven organization
and how new breakthroughs can help employees become true leaders of change

PORTLAND, Oregon, October 28, 2019 — Cerebyte Chief Executive Officer and President Dr. William Seidman was interviewed today by radio host Tom Crea on VoiceAmerica’s weekly show, Your Evolving Leadership Journey. The episode, Transformation leadership developments power new capabilities, centered on creating a purpose-driven organizational culture and how recent advancements can help employees become true leaders of change. The topic is based on Dr. Seidman’s book, The Star Factor, which he co-authored with Richard Grbavac, vice president at Cerebyte and their ongoing work on the neuroscience of leadership.

“Dr. Seidman’s fascinating insights on how to improve employee performance and establishing a purpose-driven culture should be required reading for executives whose companies are undergoing a business transformation,” said Crea, who is also a recognized leadership expert and coach.

“Dr. Seidman’s research, based on the latest neuroscience of transformation, focuses on ways that top performers can easily share the key elements of what makes them successful with their colleagues,” Crea continued. “Whether you’re mentoring an up-and-coming sales manager or leading a corporate presentation on raising performance, his strategies should be the center of your discussion.”

The episode is available on VoiceAmerica and can be found here or you can download the podcast from iTunes, Stitcher or wherever you get your podcasts.

About Cerebyte

Founded in 1997 by Dr. William Seidman, Cerebyte uses the latest research in positive deviance, fair process, neuroscience and mass customization to help businesses develop, implement and achieve sustained performance improvement. Cerebyte learning solutions have been used by companies such as Intel, Tektronix, Hewlett-Packard and hundreds more. The Cerebyte process is now being implemented by companies throughout the United States, Latin America, Europe and Asia.