By William Seidman Performance Improvement is the journal of the International Society of Performance Improvement  and will publish Mike McCauley’s and my article, “Restoring Executive Confidence in Performance Improvement.” We discuss the fact that executives are hoarding cash. One of the things they are not investing in is performance improvement initiatives;  they are making a calculation of cost-benefit. Their conclusion:  the benefits are too low and costs are too high. By using the Cerebyte model, this cost-benefit calculation can be changed. Benefits go up significantly, while costs and risks go down. It’s only via a different calculation that companies might start to invest again.]]>

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