By William Seidman Positive deviants model the ethical attitudes and best practices that others should achieve. They are the primary creators and preservers of an organization’s ethics. These individuals are motivated by a commitment to create a “social good” for their customers and for their organization: they are the ideal candidates to set the bar within your company’s culture. Use your organization’s positive deviants to establish a clear, specific standard of ethical values, attitudes and behaviors. This is one of the most effective ways you can create change in your organization. In this video I explain how to set the bar to create a useful picture of the results you want: ]]>

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